Advert Comparison
Advert Comparison Lucozade advert This lucozade advert is from the I believe campaign, its part of a larger campaign featuring Gareth Bale. Gareth bale is a welsh international footballer that also plays for Real Madrid on a club basis. the campaign focused on on the idea that drinking lucozades helped improve sporting performance. Their was also a scientific claim from the company that the isotonic based sports drink hydrated you better than water, which led to the advert being banned. The camera shot used is a medium close up of Gareth bale staring deep into the camera. The use of colour in this is a light blue background fading into a darker blue. In the right corner of the background Gareth Bale is pictured in an Adidas sports t-shirt, glistening with sweat, the bottle is below his face and also appears to be glistening with condensation. his eyes match the background colour of blue and his facial expressions show off a focused, determined look. The main emphasis of the ad...
Comments
Post a Comment